For the majority of jewelry, gem and diamond shoppers, selecting and purchasing the perfect piece is new and unknown territory. However, just because you might not be an experienced jewelry or diamond shopper yet doesn’t mean the process must be overwhelming. Learning about what makes quality increase or decrease is actually a more straightforward than you might have thought.

GGS’s Jewelry Education area is designed to answer all the unknowns around shopping for diamonds, gems, and other jewelry materials. Here you will learn about each material’s individual characteristics and how these characteristics impact the diamond or gem’s overall appearance and value. Simply refer to the links to the left to follow the guide from GGS and you’ll be fully equipped to make an informed decision about your diamond and jewelry purchases.